Negash Hotep 4.0 Camouflage Edition Inspired By My Father!

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Negash Hotep 4.0 Camouflage Edition Inspired By My Father!
     I was asked several times why would Negash put camouflage material on a shoe named Hotep which means Peace so I decided to write a blog about it.
The camouflage Edition Hotep 4.0 was actually inspired by the story of my father. My father who was once a US soldier is now serving a Life sentence inside a Michigan Correctional Facility and has been since I was the age of 2 years old. Despite being incarcerated my Father learned to camouflage the inner warrior in him and became at Peace! He managed to suppress his natural warrior instincts and promoted peace within the prison system as he vowed to set an example to me of what a man should be and do although his surroundings were the exact opposite.
     For the last 33 years my father and I have shared a very closely acquainted relationship despite him being incarcerated. Even closer than some of my friends whose fathers are not incarcerated. My father made a way to be a father and a great father at that in a situation where most men actually stop fulfilling their parental duties. My father made it his duty that I always had new reading materials every month about black entrepreneurs, inventors, Kings and Queens.
     He also made sure I had new shoes for school that he was allowed to order from Eastbay with money he earned from working and that’s where my love for shoes came from.  He would send me the most unique sneakers in the catalog he could find. He always told me that I was unique and my shoes should match my character. This encouraged me to always stand out and wear the opposite of what was popular or trendy amongst my classmates and pretty much the reason I started the Negash Brand to provide an alternative to those who are different or unique.
     I won’t go into details of his case or the crime he allegedly committed but I will say he deserves to be free now. He has paid his debt to society ten-fold and I can’t wait for the day that we are reunited on this side of the fence.
Peace & Love! 
Rocklin-Negash CEO

SHOP

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  • Rocklin Jackson
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    Peace and Blessings Soldiers Of Peace… Amazing Dad LFLS my young Negus, just out grew his red Hotep hoodie will certainly be ordering again… may that fence open up tomorrow and physically FREE THE BROTHER SGT PEACE WARRIOR

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    Amazing and inspiring story!!!!

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    Beautiful testament. Men being great despite circumstances. Continued blessings and success in all you do, brother! Peace & love! Ase!

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    Your story was so inspirational and honest. Continue to thrive for Greatness!

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    The word hotep caught my eye but your story captured my heart. You are the dream and the warrior! Blessings to you ans your Dad…. Love and light…

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    Beautiful example of redemption. Thanks for sharing. Peace

  • Brandon Walker
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    Dam bruh, that just really hit me hard. Thanks for sharing that, some of us brothers on the outside need some motivation that has nothing to do with money,jewels,cars ect. I will be purchasing somethings from the website to show support, and I’ll make sure I share your website to put more of our ppl on to your product. You and Dad continue to be strong Kings! There are lot of brothers and sisters need folks like you. Peace family.
    #ASE’

  • Stephiny
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    Reading this story takes me to the old saying “ Iron sharpens Iron” a wonderful story 👍🏾

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    This is such an inspirational story! For entrepreneurs, for those who may be incarcerated, and for their loved ones as well. I love this brand for the quality and representation and that love just got a bit deeper thanks to this story. Wow. Thank you so much for sharing!!

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    Thanks for sharing the story family! Much success to you and your brand. Also well wishes when your father gets out! Hotep and Islam!

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    Having a father incarcerated through childhood and for most of my adult life til present.. your story touches me deeply. Much love to you and your father.

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    Peace and love King!
    This story inspired me to b closer with me farther!!!
    Keep doing your thing and making us and your family proud.
    #Asé

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    Wow, amazing story. It brings tears to my eyes. What an amazing tribute to.your father. I’ll be ordering soon. Peace and Blessings to you and your pops.

  • Daniel
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    Peace and power to my people of color. Within our hearts from our own flesh and blood and making it happen while believing it is an honor to see an amazing accomplishment. I will share indeed. . I admire your style style and craftsmanship.

    Blessings my brother

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    Wow, bro, just wow

  • LaEl Wilkins
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    You father is and always will be a great man like yourself. I love the mission for this company and will do my best to contribute to the movement! I always show my son “This is us this is family we wear our own as much as we can”… One love and spirit.
    -Queen mother “EL” Asé

  • Valencia
    Valencia

    Absolutely amazing this blog should help a lot of incarcerated fathers know that they can still be an active parent. No excuses your father rocks .

  • Jade
    Jade

    Well now I love my shoes even more. What a great way to honor your father. Much respect and I can’t wait to see what’s next for Negash.

  • B-More
    B-More

    Peace & power! What a story! 😍😊 Salute to you and your father 🙏🏿✊🏿 Awesome products and quality… We love everything we’ve purchased!

  • Taurean
    Taurean

    This how you honor your family. I dig it. It is clever and different. Negash came once again with some new. I know it more to come from the great company. #teamnegash

  • CEO Loki
    CEO Loki

    Thanks for sharing your story with us. We now know where that drive to succeed and entrepreneurial spirit comes from. Your product is unique and can stand next to any shoe or sneaker on the market. Thanks for designing Negash for us!

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